Author: Jeff + Claude AI
Genre: Corporations
Date: 1st April 2026
Description: From the ashes of a Swiss watchmaking industry decimated by the quartz revolution rose one of the most remarkable corporate turnarounds of the twentieth century. This book traces the improbable rise of The Swatch Group, from the engineering breakthroughs and marketing genius that transformed a simple plastic watch into a global fashion icon, to the assembly of a sprawling empire encompassing luxury names, mass-market brands, and the manufacturing backbone that supplies much of the industry. Along the way, it explores the group's mastery of vertical integration, its ventures beyond timekeeping, and the challenges shaping its future in an era of smartwatches and shifting consumer tastes. A compelling portrait of reinvention, craftsmanship, and the enduring business of measuring time.